Levis Strauss & Co. Accessories
Levi’s is a company that has always resonated with the youth. Since my time here, the company has taken an strong approach to gain back that audiences attention. Using design inspired by music festivals, loud but well placed branding and fresh, simple silhouettes, we have been able to help achieve this goal in accessories.
Inspiration
Process
STORIES
Building strong stories for men's accessories category was crucial to creating successful collections of accessories that resonated with the younger target audience and that tied well with apparel collections.
Oversized red tab
Taking one of our strongest and original branding elements and making it oversized helped us create a collection that feels fresh and stays true to our core. With the oversized red tab, we took branding and made it a key part of the design of the collection.
Sportswear logo
Our sport wear logo comes from the time Levi's designed the US olympic team collection. We developed this collection taking inspiration from that era for our silhouettes like our trucker cap and the visor.
Festival collection
This collection was inspired by my visit to festivals and seeing the popularity of transparent bags and pride.
Club collection
We developed this collection inspired by vintage club bag color ways, silhouettes and synthetic materials.
Lazy Tab
The Lazy Tab was a story developed by apparel as a way to give a twist on our traditional tab.
Disclaimer: the information on this page is confidential, please do not share or copy any of the information on this page. Thank you.